What if it's all free?

I tread carefully when talking about religion because as the great Bishop Fulton Sheen cautioned – no matter where you go, God has been there first.
Religions where the emphasis is on you performing deeds to earn your salvation are among the fastest growing in the world. This is because humans like that idea. The fact that I can do what I want and then do something else to negate it takes away the need for organic change from within. A religion which is based on free will, free love and free forgiveness is much harder to deal with.