The TV effect

What do slum dwellers and farmers have in common? They both have access to cable TV.
What cable TV does, is, it gives you the feeling of being in the know. Of being empowered.
Suddenly, their conversation needn’t be about someone’s suicide. Rather, about what the Prime Minister of the country said about suicide.
Take into account the manner in which local language channels dramatise the news and essentially you have a voter ready to decide for him/herself who will run India. They did. And the Congress won because the ‘remaining 70 per cent of India’ now watch TV.