A former boss recently wrote in his column on www.exchange4media.com last week that the media scene in India is bleak.
He, in his typically easy style simply stated why journalism had been reduced to mediocrity, bottom-line-serving drivel.
However, if people get the government they deserve, then they most certainly get the media they deserve.
The Indian consumer of English media is still extremely gullible and aspirational. The consumer needs to mature to see through the wafer-thin cloak of integrity that covers our news-gathering. From Bollywood, to music, cricket, and newspapers – Indians must demand substance. And truth.
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