You know the Axe ad, where the guy gets lucky in the elevator… well that can never happen nowadays. Basically because the moment someone steps into an elevator, they reach for their mobile phone. As if on cue, like when they have a moment to themselves, humankind has occupied that space as well with another modern-day gadget – the mobile phone.
The elevator used to be a place to say hello, gather ones thoughts, check out people, and who knows, maybe even get lucky. But now, lift door opens, every one gets in, and reaches for their mobile. Sad.
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