I am amused this morning at the Indian press’ praise for Sachin Tendulkar refusing to endorse an alcohol brand, despite being offered billions.
In a true Barkhaesque tradition, the press missed the real story – an alcohol brand thought it made sense to have Tendulkar as its brand ambassador.
The truly smart story to do was: why is it ok for Sachin to advertise Pepsi? More harmful to more people by far.
Still, I can’t imagine his pip-squeak voice and less-than-macho image selling booze.
There was a time when PR ran behind the Indian media – now PR runs the press.
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1 comment:
Hey there
That's so unfair. We PR people are anyway and still at the mercy of journalists' divaesque behaviour. There are only a handful at the helm who might influence media, but a vast majority still holds the journos in awe and hopes for them to sprinkle a few good words about their clients.
So I disagree with your statement that PR runs the press.
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