When Time magazine b(r)ought in Fareed Zakaria – after a change in Newsweek ownership booted him out – Zak took his one-page commentary formula with him.
A measure of the influence he wields is that the very style responsible for Newsweek’s diminishing returns, was implemented, albeit in part, at Time.
Time now is also unabashedly pro-Obama.
The latest international edition drives the bargain for Obama in the debt deal debacle.
The real winner is Pimco and its CEO Mohamed El-Erian (pictured).
He is quoted twice within the space of three pages, in two separate articles.
Now that is a PR coup.
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