Saturday, December 13, 2008

Detroit - Pune of the West?

The Times of India branded Pune some years ago – Detroit of the East. It was despicable branding. Why was the West needed as a reference point? Puneites had already been basking in the pseudo-sobriquet ‘Oxford of the East’ for years.
It’ll be interesting to see now if Pune does indeed, go the Detroit way. GM, Ford and Chrysler are fighting for funding to stay alive. How are Telco, Bajaj and Kinetic going to survive the crisis? And what of Pune’s DaimlerChrysler plant?
India has, so far, adroitly handled the crisis. But I sense the worst is yet to come.

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