Facebook claims it has busted ‘clickbait’.
Which, if it has, makes it a game-changer for internet firms like Taboola.
Even more interesting, will be its effect on general journalese of the desk.
Much like Scrat chasing the acorn in a melting Ice Age, sub-editors of today have a choice – be a dinosaur and go extinct, though you will be remembered with fear and fondness; or be like the crocodile and evolve, primarily by killing (reporters).
That evolution hit the clickbait age and suddenly everything in a headline online was about hit-generation.
Facebook – the new world – has changed it. Evolve.
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