Brand India

One of the quirks of life in the UAE is that everything is branded, and aggressively. One of the stranger aspects of branding here, especially in the healthcare industry, is that it is country based. From small clinics to major hospitals, qualifications, dressed in a nation, scream very loudly. Always Western. So you have the Canadian Hospital, American Hospital, the British Hospital and even the Alabama Dentist Clinic. What you will not find is the Indian Hospital. The Indian hospitals are here, and they are damn good, it’s just that in a racist society India does not brand well.