Tuesday, August 18, 2009

Reader's in-Digest-ion

If you went anywhere near the epithet of ‘English-reading book lover’ in the 1980s in India, Reader’s Digest, at some point, was a habit.
If the publication’s bankruptcy filing is going to be the last word on its future is not known.
I, for one, have watched its editorial demise over the past two decades. It is a classic case for media students – how to lose a global, niche, loyal readership.
Marketing issues aside, the digest went from a genuine human-interest, life-contributing, funny read to becoming a ‘self-help’ manual that over-sold the same type of ‘10-things-to-change-your-life’ products.

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